Creative Ad: Bring it to Life
Guinness's epic ad was shot in beautiful locations including New Zealand, Canada, Fiji and the UK. Called "World," the ad features a group of men who bring life to a barren landscape.
Johnny Green, the director of the TV ad, described it as "one of the toughest" jobs he has ever worked on. "We wanted to create a truly amazing campaign which will graphically illustrate the life, energy and passion of the brand," said Paul Cornell, marketing manager for Guinness.
Posted by clementine
