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August 29, 2009
 

Fast Food Revealed: Real vs. Ads

You know how fast-food menu items always look amazingly juicy and delicious in advertising and marketing materials?

                   
Click here to download:
Fast_Food_Revealed_Real_vs._Ad.zip (574 KB)

WomansDay.com

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Posted by clementine 

Comments (12)

Aug 29, 2009
zippo said...
I love the idea behind these photos. And it's true. Welcome to the real world.
Aug 29, 2009
brad jackson said...
Very true.
Aug 29, 2009
Michael Burrows said...
im sure some of these foods aren't bad (like subway) but the picture definitely shows a difference
Aug 29, 2009
rebeyin said...
they still look yummy :D
Aug 29, 2009
frank burns said...
Despite the headlines that often tell us that "Fast Foods" aren't healthy, why on earth would they say that when a whole variety of fresh salads and vegetables are served in between these foods. My wife died last year aged 102 and Sylvia never gained additional weight or suffered any adverse effects to the occasional "Fast Food Diet". Perhaps the "Secret" is eating in moderation rather than to procrastinate against the companies who have provided this sought after alternative as a supplement instead. As a testimony to this fact, read of 'Our Story' and when you notice just how fit and energetic Sylvia was by indulging in 'Fast Foods", you'll no doubt well understand what moderation means. http://tinyurl.com/cle76u
Aug 29, 2009
alexis ee-khem aw said...
HAHAHA that Subway one is disastrous LOL
Aug 30, 2009
Easy Tech News said...
Well if the people working at the junk place would do what they are told this would not be the case, however the artistic side of today's food workers equals the one of a raisin, so yeah well it is true.

Got to say though occasionally I do get a Subway Sub that looks like the pictures.

Aug 30, 2009
brad jackson said...
@Brian
I agree there are a lot of moron in fast but the biggest reason is providing food fast. If you really wanted that quality it would cost you more and they would have to take their time with each item. Then it wouldn't be fast food. Also most times they can't control the quality of produce and buns. If it's terrible they will reject it and send it back to the supplier or throw it away. Then they loose money and time since they will have to wait for another supply. Fast food will never look as good as the photos or comercials.
Aug 30, 2009
Daniel Schildt said...
Great post. I have certainly seen it… (have done some work finishing food photography for marketing).
Aug 31, 2009
PixlSequence said...
I understand fast food is what it is - and its our choice to indulge in the convenience. Marketing up your product is one thing - turning your cheeseburger into a heathen god of golden-bunned goodness at the mockery of a gullible customer is another. I actually feel kind of insulted when viewing fast food advertisements; seriously, you think I'm the type of consumer to buy that mouth-watering lie? Well you're right! Wait... shit. It worked.

I like this post.

Sep 02, 2009
Allan said...
Only the fries looks the closes..
Sep 06, 2009
Bradley Farless said...
I've often complained about this myself, and heard other people complain about it. If they're going to advertise food, they should advertise what it really looks like. I've eaten in fast food restaurants where what I got looked like what was on the menu / in the commercial, but more often than not that's not the case.

Still though, what can you really expect from a fast food restaurant?

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