Upside Down Gap Store - ReflectionOf.Me

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February 24, 2010

Upside Down Gap Store

To promote the launch of Gap’s new loyalty program, Sprize, the GAP store on Robson Street in Vancouver, Canada was literally flipped upside down.

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Upside_Down_Gap_Store.zip (491 KB)

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Posted by clementine

Comments (10)

Feb 24, 2010

Steve Strickland said...

I don't really understand why they flipped everything upside down apart from the suprise? Does it reflect well on their business? Thanks for posting, has sparked discussion!

Feb 24, 2010

Hasitha P said...

@Steve: I guess if it sparked discussion, then it worked :)

Feb 25, 2010

Jorge Barba said...

this is awesome, definitely worth talking about!

Feb 25, 2010

Chris Young said...

Fantastic way to get people talking. I wonder how long it took to set up?

Feb 25, 2010

Shadrach White said...

That's really a great idea, just tweeted it.

Feb 25, 2010

unreadable communication said...

Thats so weird...i'd get dizzy

Feb 25, 2010

Ron Borg said...

I'd love to know how many TV stations or newspapers covered this.

Feb 25, 2010

LAURIE said...

This would be what it take to get me in a Gap store, not to buy anything, but just to gawk.

Feb 26, 2010

Scot Rumery said...

That is a great way to draw attention.

Feb 27, 2010

Trudy said...

Very cool. My first job ever in HS was at Gap Kids and I wouldn't have imagined that Gap would ever do something like this. It does grab attention.

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