ReflectionOf.Me

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February 24, 2010
 

Upside Down Gap Store

To promote the launch of Gap’s new loyalty program, Sprize, the GAP store on Robson Street in Vancouver, Canada was literally flipped upside down.

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Posted by clementine 

Comments (15)

Feb 24, 2010
Steve Strickland said...
I don't really understand why they flipped everything upside down apart from the suprise? Does it reflect well on their business? Thanks for posting, has sparked discussion!
Feb 24, 2010
Hasitha P said...
@Steve: I guess if it sparked discussion, then it worked :)
Feb 25, 2010
k f liked this post.
Feb 25, 2010
Jorge Barba liked this post.
Feb 25, 2010
Jorge Barba said...
this is awesome, definitely worth talking about!
Feb 25, 2010
Chris Young said...
Fantastic way to get people talking. I wonder how long it took to set up?
Feb 25, 2010
Shadrach White said...
That's really a great idea, just tweeted it.
Feb 25, 2010
Jay said...
Thats so weird...i'd get dizzy
Feb 25, 2010
D Dipasupil liked this post.
Feb 25, 2010
Ron Borg said...
I'd love to know how many TV stations or newspapers covered this.
Feb 25, 2010
LAURIE said...
This would be what it take to get me in a Gap store, not to buy anything, but just to gawk.
Feb 26, 2010
Matthias Werner liked this post.
Feb 26, 2010
Scot Rumery said...
That is a great way to draw attention.
Feb 27, 2010
emily colley liked this post.
Feb 28, 2010
Chris Weige liked this post.

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