After the Emergency humor with WWF, here's a new campaign for WWF Brasil clash with the baseline "The tsunami has killed 100 times more people than September 11. Our planet is powerful. Respect and preserve ". An advertisement made by the agency DDB.
Nonetheless there is no fundamental difference between two deaths and numbers are important.
The aftermath of the war in Iraq has caused hundreds of thousands of deaths on real people with real families. These deaths have not been considered by Americans as much as the death of 9-11 victims and soldiers.
People and politicians need to pay more attention to numbers.
